we create                    and                    
  makeup looks for the                 new yorker 

refined 

MODERN

TAILORED

makeup looks for the MODERN new yorker

TAILORED and refined 

The face behind the brand, a native New Yorker and a product of an artist and hairstylist, Alexa sees makeup as more than just beauty - but as an art form. We all know there have been some absolutely awful makeup applications out there. Dated in style, heavy in execution, or just really not well thought out at all. Alexa seeks to apply her 8 year background in editorial, commercial, runway, red carpet, and celebrity makeup in NYC, as well as license and expertise in skincare to give an edge and elevate your look as well as your experience. 

If you're looking to turn heads but still feel like "you", I'm your person.

Hi, I'm Alexa

behind the brand

Makeup Artist,
Esthetician, Educator

You may have seen our work featured in

You want someone who knows it's more than just showing up on the wedding day. We follow a signature collaboration process where Alexa works with you closely to take in several factors ensuring that your wedding makeup looks and feels like you, letting you live present and worry free for every moment of your day. We value customized looks with skin that looks like YOUR skin and eyes that really pop - in person as well as in photos, and a calming, comfortable presence that starts your day off without worry. 

Red-Carpet
Weddings

Whether you're prepping for a big event, a dinner, a date, a premiere - let us take the reigns so you can sit back and have a good time.

Events, Shoots,
Step + Repeat

(our work)

inspiration

I've always worn makeup, but I was truly stunned when I saw myself in the mirror. The way my skin glowed with perfect blend to my neck was unlike anything I'd seen, and she made my best features pop. She listens to what you want but also uses her expertise to craft the best result for you, specifically. She can do any look -- we did a bold red lip with bronze smokey eye for my rehearsal, but switched it up to a more matte and neutral look for my wedding day. I was equally obsessed with both. Book her!

Alexa Rae Makeup

recommends

Lindsey H.

BOOK HER NOW!!! Like most brides- I cared the most about make up- it’s high stakes! I found her on Instagram and automatically loved her style. She makes you feel like your most beautiful self. She is extremely responsive, professional and most importantly talented. She has the wow factor every bride is looking for on their big day! 

Alexa Rae Makeup

recommends

Dani P.

THE BEST THE BEST THE BEST. Alexa does a perfect job of making you feel like the best version of yourself. I'm not a big make up gal and wanted a natural look and Alexa made me look so natural, but also glamorous at the same time. She just gets it. 

Alexa Rae Makeup

recommends

Sarah B.

Alexa is so fantastic! My friends kept saying how they thought Alexa provided the best makeup services they had ever received, and I completely agree! She made all of us feel so beautiful, with different skin tones, eye shapes, etc. And not only is her individual skill set amazing, but she's so kind and lovely to work with. Thank you for everything, Alexa!

Alexa Rae Makeup

recommends

Steph D.

Alexa was unbelievable to work with and is by far the most talented makeup artist I have worked with. She can do both a very light/natural look or a more dramatic look. I had the pleasure of working with her for both my rehearsal dinner and wedding day where we changed up the looks (dramatic for rehearsal, more natural for wedding). She is unbelievably kind and helpful. The day of the wedding she was so calming and amazing to be around. She listens to what you want and gets it perfect. I can never use another makeup artist again, I’m obsessed! 

Alexa Rae Makeup

recommends

Alex I.

Alexa was simply incredible. She tackled my May wedding with ease and grace. Sure, I combed through Pinterest for inspiration, but when you hire Alexa, you're hiring her for her deep knowledge of skin and makeup. She helps you prep your skin for the big day in advance, and gives suggestions based on your facial features to make sure your final look is perfect. With Alexa, you'll look like YOU on your big day, just flawless. I'm sitting here thinking of events I can work with Alexa for just so I can feel that pretty again!

Alexa Rae Makeup

recommends

Sarah D.

Alexa was absolutely amazing. She worked with us and was patient and supportive throughout all of the uncertainties around our wedding due to COVID. We decided to have a smaller wedding at our original venue and Alexa was there for us with positive vibes. Not only that, but the makeup she did was flawless and amazing. Everyone looked gorgeous just classic and elegant without looking too done up-- exactly what we wanted. She is beyond talented, I can't wait for an excuse to work with her again!

Alexa Rae Makeup

recommends

Danielle N.

Alexa did an amazing job with my makeup! She made me feel so at ease on my big day! She showed up early and got set up right away! She understood my vision and really made me feel the prettiest I have ever felt. I typically hate getting my makeup done because I turn out looking like someone I cannot even recognize, but Alexa knew exactly what to do to make me look and feel soo naturally beautiful!

Alexa Rae Makeup

recommends

Amy G.

Alexa did my makeup for my wedding and I still can’t get over it. It sounds vain, but I considered makeup the most important part of the day. Therefore, I wanted the perfect artist. I reached out to Alexa, she had the magic blend of editorial, high-fashion, celebrity, and bridal looks in her portfolio. She was incredibly knowledgeable and professional, without being intimidating. I was absolutely obsessed with the smoky bronze eye, pinky lip, and flawless skin look she did for my wedding day. Not to mention, it held up against the sudden Montauk mist that descended on the ceremony! My friends and family, who had their makeup done by Alexa, were equally infatuated with their looks. If you can book Alexa, do it. 

Alexa Rae Makeup

recommends

Jessica G.

Our signature approach:

makeup that looks just as good in real life as it does in photos

makeup that looks just as good in real life as it does in photos

Kalu Ndukwe Kalu

The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy.